Listen, has anyone experienced a situation where the efficiency of advertising campaigns really increased after integrating a new data management platform? We recently started using one platform because we were previously drowning in chaos with analytics. We implemented it, seemed to have everything set up, but at first we didn’t see any difference. And then we realized that we had segmented the audience incorrectly. We corrected it — and wow, CTR and conversion went up sharply. Share what results you had after the integration?
