In time you should be able to create a personal library of hashtags from which you can pick and choose each time you assemble a post.
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2. Use Highly Specific Hashtags to Reach Your Ideal Audience
You should also include a selection of low-volume, highly relevant, hashtags in your posts. There may not be vast numbers of people following these hashtags, but you know that the people who do take an interest in them will make a perfect match for your account.
So, if you are a Lord of the Rings fan, by all means, use #hobbiton on your Lord of the Rings posts – 446,559 people; have already done so. It is highly likely that anybody who searches that hashtag will take an interest in your LOTR-related posts. Of course, you should also use #lotr and join the existing 1,812,932 posts.
Depending on what your post depicts, you would use a relevant generic hashtag, and then break the topic down into more specific hashtags, too. For instance, you might use the trendy #food tag, but you should also consider using more specific food-related tags, such as #foodlove, #dinnertime, #dessert or perhaps even more niche.
Finding the Right Hashtags for Your Posts
The thought of using up to 30 hashtags per post may initially appear mind-boggling. This is particularly so when you realize you can’t just use the same block of hashtags on every post. If you post regularly to your Instagram account, you need to build up an extensive library of hashtags to use. You need to select the most appropriate group for each post you make.
Ways you can find suitable hashtags include:
Use the Instagram search function. Type in a keyword relevant to your post and select the Tags tab. Instagram will then ist a range of hashtags. Look for relevant tags with a reasonable usage that are not so popular that your posts will quickly disappear.
Use the hashtags that the influencers in your industry use.
Look at your competitors’ posts and use the non-branded tags that they use. Check their posts to ensure that the hashtags are not part of one of their campaigns before you use them, however.
Look at posts that use hashtags you have found successful. What other hashtags do these posts target? Would any of these tags be valuable to your brand?
Use Social Media Tools to Find the Best Hashtags
You might consider finding appropriate hashtags to be a daunting and uninviting task – one that potentially takes the fun out of your Instagram usage. Luckily there are quite a few software solutions to make the job more straightforward for you.
1. Instagram Hashtag Generator
The Instagram Hashtag Generator created by Influencer Marketing Hub uses AI image recognition technology to identify popular and trending hashtags on Instagram that is very easy to use: You upload your Instagram photo and the tool will generate the most popular niche hashtags for your Instagram Post. Then you can select the best hashtags and copy them in bulk and paste them in your Instagram photo caption. It also works as a Pinterest Hashtag Generator Tool.
2. Iconsquare
Iconsquare provides a full set of analytics tools for Instagram and Facebook. It gives you a wealth of knowledge about your online following.
It follows a hashtag’s growth across posts, videos, and photos. It can show you the most influential posts relating to a hashtag. It will even visualize where people are posting using your hashtags. It allows you to monitor the engagement relating to the hashtags you use.
3. Hashtagify
You can use Hashtagify to search for hashtag popularity, trends, and correlations. You can enter a suggested hashtag, and Hashtagify scrapes all related data from both Instagram and Twitter. This provides you with a detailed report on users of the hashtag. It will suggest top influencers who use the hashtag, and how their followers engage with the hashtag. It also recommends other relevant hashtags that influencers use.
4. Ritetag
Ritetag provides you with numerous hashtag suggestions for any topic of your choice. You can select a hashtag as a starting point, and Ritetag will suggest multiple hashtags that will match. You can use Ritetag to keep up-to-date with hashtag trends.
Ritetag offers a Chrome add-on which suggests suitable hashtags you can use for your posts.
